Monday, 14 October 2013

ISBM - MBA - CASE STUDY SOLUTIONS & ANSWERS PROVIDE. CONTACT: DR PRASANTH MBA PH.D. MOBILE; +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com

AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724


SUBJECT : INTERNATIONAL BUSINESS



COURSE : Total Marks : 80

N.B. : 1) All questions carry equal marks.


2) All questions are compulsory.

Q1) What is the Nature of international Business? (10 Marks)

Q2) Define a business environments. Evaluate critically the role of political


environment in international business? (10 Marks)
Q3) Define International strategic management and explain its nature and features? (10 Marks)

Q4) Analyze the environmental factor which affect international marketing. (10 Marks)

Q5) What are trade barriers? Explain tariff and non tariff barriers. (10 Marks)

Q6) What do you mean by international marketing strategies? Explain in brief the


factors to be considered in formulating marketing strategies. (10 Marks)
Q7) What are the factors that influence the choice of suitable channel for export


Marketing? (10 Marks)
Q8) What are the major elements of marketing mix? Discuss the role of 4Ps in


marketing. (10 Marks)
AN ISO 9001 : 2000 CERTIFIED INTERNATIONAL B-SCHOOL

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